Digital Marketing Manager

Location: Northport, NY
Applied Visions Inc. is a software development company focused on creating visual software solutions to solve complex problems across multiple industries. We are seeking a digital marketing manager to develop, implement, track and optimize our digital marketing campaigns for our three B2B companies; two of these companies (Applied Visions and Software Design Solutions) provide software application development, and the third (Code Dx) sells software used to test software applications for security vulnerability. You will create and run campaigns that support selling efforts and nurture leads in the system. You will work closely with the sales team, the technical team, management, and any relevant outside vendors. You will report to the CEO.
 
Our ideal candidate would have 5 to 7 years of experience marketing for a company that sells technical products and services involving a complex sales cycle. You should be comfortable collaborating with technical team members and be open to learning new technologies and methods. The successful candidate is team player, able and eager to stay up to date on latest developments in the field as well as new applications and methods that can and will make the processes more efficient.
 
 
What you’ll do:
  • Create and manage generation campaigns
  • Interact with clients by phone for follow up
  • Email nurturing campaigns
  • Oversee ongoing website improvements
  • Manage integration with CRM systems and email / marketing automation systems
  • Coordinate product release campaigns, including updates and new releases
  • Collaborate with our in-house copywriter to generate content
  • Oversee outside vendors doing work for the company in the areas of:
    • Search engine optimization, including content marketing (keyword strategy, blog articles, directories, backlinking)
    • Social media
    • Public Relations, tradeshows and events
    • AdWords and LinkedIn advertising
 
You should have experience with:
  • WordPress and HTML
  • CRM systems
  • Marketing automation systems
  • Email campaign software such as MailChimp or Constant Contact
  • Google Analytics and Google Webmaster Tools (Google Search Console)
  • Search engine optimization, social media, AdWords and LinkedIn advertising
  • Public Relations, tradeshows and events
 
 
 
 
Applied Visions, Inc.
careers@avi.com
 
To learn more about Applied Visions and the Secure Decisions Division, please make sure to visit our websites at http://www.avi.com and http://www.securedecisions.com.
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